Digital News - The Logo

For our logo we had meeting to discuss what is it exactly that we wanted. We all agreed that we needed something sporty and something that didn't say "Football" or "Racing" we needed something that tell people that this was not the usual stuff you look at. At first we looked into other channels logos which helped us a bit to understand more or less how a logo should be design and how each of these ones have a message in them. The first image has some channels and film companies all around the world:

This second one has UK only channels:

After looking at all these and more, we decided that the logo had to be small, consistent and have the initials of our brand, TTV. The main thing that had to be chosen was the font that we wanted to use for our logo as we all agreed on not having a standard one. We came across with one of them that was exactly what we wanted. It is called Sports World

The whole idea came from wanting something that looked like those typical american sport fonts in college and even at school, they are all over the movies and they are real. This was one of the examples we took into account:

After getting the whole idea together we came with the logo first time, no change of design as we liked a lot what we produced. The logo TTV has the colors orange and purple. The orange represents bright, new, happy and fun and as of the purple it represent, innovation, unisex, sporty. Here is the final logo: