Digital News - Brands Research

I started doing some research regarding brands and colors and the meaning of them, specially on TV. In every area, colors have a specially meaning and express a different emotion. As an example we know the color RED for love, socialism, blood, stop, action, etc. As another example GREEN can represent peace, calm, nature, health, vegetables, money, life, etc. As part of the research I made, I found a couple pretty decent graphics that show and explain a bit the meaning of this colors. Here is a basic one on the meaning of colors in general:

In TV the meaning of colors changes a little bit but not that much. It starts to define more what the audience is going to look at, what the channel is a bit about and not even just with TV but with brands in general. The importance of colors is really big as it will define a lot of characteristics with just a first look and you want that first look to be the appropriate one. Here is another table that has examples of different brand logos and a bit of their meaning regarding their color:

At the moment we are still currently working in our colors as we have been changing our stories and would like them to suit it properly. At the beginning we had the idea of using blue and pink to represent sports for both boys and girls but both our stories are about female sports so we are still working on it and hopefully will have it by the end of this week.